About Upscale Agency
Upscale is a virtual digital marketing agency, specialising in helping businesses to use social media, social advertising and AI automations to get more leads and sales.
‘Upscale’ is actually the third incarnation of our business. Over the years, we realised that just running ads for businesses wasn’t enough…
We decided to build out complete systems that are proven to grow businesses.
Now, we’re taking advantage of incorporating the AI revolution into those systems to supercharge their speed and efficacy.
Upscale was founded by me, Matt Duggan.
I started out learning SEO (Search Engine Optimisation) to promote myself, back when I was a professional magician (yes, really).
I reached number one on Google for the search term ‘magician London’ and the bookings increased. That was the moment I realised that you could learn an online system and use it to grow businesses.
I also realised that I wanted to own and run a business, not just a fancy job…
I started working freelance for an agency between magic gigs and soon needed to learn Facebook Ads to help out a client.
This was back in 2008, when Meta was called Facebook and social media ads were totally new to the UK.
Fast forward to when one of the directors left, I was asked to step in and run the agency.
Fast forward again and I bought out the other director and became the sole owner.
Now, we’re scaling our team, with social media, video editing and most recently, AI automations added to the core social media and advertising teams.
We’re also building services that allow both Upscale and our clients to scale quickly and sustainably.
Our mission is to help as many brands and coaches as possible to harness the power of digital marketing to scale their revenue and profits.
We do that with our clients, but also on social media. You can follow us here: